Brands

Brands feed

A Brands feed describes your brand pages. Like the Categories feed, it has two roles: brand pages become searchable results, and the feed is the lookup table that turns a product's <brand> name into a link. Each product <brand> value is matched by name against this feed; on a match the brand's url is attached to the product. Without a Brands source, product brand names are still indexed but have no URL.

Structure

Root element: <brands>
Item element: <brand> (zero or more)

<?xml version="1.0" encoding="UTF-8"?>
<brands>
  <brand>
    <name>Bayer</name>
    <url>https://shop.example.com/brands/bayer</url>
  </brand>
  <brand>
    <name>Eucerin</name>
    <url>https://shop.example.com/brands/eucerin</url>
  </brand>
</brands>

DTD

<!ELEMENT brands (brand*)>
<!ELEMENT brand (name, url)>
<!ELEMENT name (#PCDATA)>
<!ELEMENT url (#PCDATA)>

Children must appear in the order shown above.

Elements

Element	Required	Type	Searched	Meaning
`name`	yes	text	yes	Brand name (e.g. `"Bayer"`). Full-text and prefix searchable. This is the value a product's `<brand>` is matched against. A brand with an empty name is skipped.
`url`	yes	text	no	Link to the brand page. Attached to products whose `<brand>` matches this entry's `name`. A brand with an empty URL is skipped.

Match products by exact brand name. A product's <brand> text must equal this name for the link to resolve.